Comparing three types of animation

The pixilation I chose is the Amazon kindle advert. It has a happy and rather jolly theme due to the music and bright colours. The advert was film from a rostrum which is basicly a tall tripod so that they can get all of a person or object into the frame, so this was and is a good choice for this type of animation. In the animation it's self the woman keeps changing places because of the fun-filled, magical Amazon Kindle. By using pixilation in this advert it adds a sense that the viewer can trust them. If it was cut-out animation there is nothing to react with, there is no trust. When someone smiles at you you feel safe and it is the same principal with this.


If we compare to the Monty Python cut out animation there are several differences. Firstly this is not an advert, this is purely for comedy, to please the viewer and has an almost silly tone which is how it keeps our attention. I was only able to find two techniques used which was only moving one item at a time and a few limited animation moments. Although it is funny the colours are very bland and boring but never the less it is jolly and happy but so far I prefer the Pixilation. But if they made that film by pixilation it would not have the same effect. The cartoon style adds to the silliness and makes it funnier.


Finally I looked at whiteboard animation. This animation is another advert but from the Carphone Warehouse showing a factual look at the history of communications over distances not heard by humans. It also uses limited animation but if you're not looking for it you can easily miss it as the advert flows from scene to scene very smoothly. The advert is selling you a promise so that you can buy a phone from them. But in all honesty the colours are bland, boring & sometimes predictable and the music mimics that which just reinforces the dull style. If they made the animation by cut-out it would been the same (although they would have to make a lot of drawings). The general down point for me is the lack of colour and predictable music.

The website that I used to find the videos was YouTube.

Amazon Kindle pixilation advert

The Amazon Kindle pixilation advert was made to represent the many different places that this device could take you. it was made by Angela Kohler, Ithyle Griffiths and Annie Little. Angela Kohler is an established photographer and pixilation artist. She has worked with many different companies creating pixilations. Angela Kohler works with Ithyle Griffiths on most projects and together they have have made many pixilations in their time so they were a good choice for the job. Their work appeals to a female audience because the music is usually soft and flowing with movements to match. A good example is the pixilation Kindle adverts. Here is just one piece of their work that proves my point.

The following is the advert itself.

The advert portrays the adventure that she goes on by reading books thanks to the Kindle. The journey that we join her on is a imaginary one that flies us through the sky and progressively towards the realm of magic. This signifies to you the audience that e-books are better than our re-circling lifestyle. Annie Little is not only the person in the advert but she also sings the sound track on the advert.

Used in the advert is:

• A Kindle
• A person
• Many different fabrics
• An early pilots outfit
• Cotton wool
• A toy plane
• Sun glasses
• Bike
• Parisian outfit
• Toy skunk
• Paper cut out bear
• Gun
• Hunter outfit
• Shadow of a person holding a knife
• 20's showgirl outfit
• Black wooden floor
• Magician outfit with wand and moustache
• Bunny ears
• Paper word cut-outs

This advert has a jolly and happy feel and for the amount of funny things happening I like this video.

These are the websites I have used:

http://www.youtube.com/user/gallantandkeen#p/u/4/FsPF1_tovQw

http://angelakohler.blogspot.com/

How does animation work?

Animation has four different entries in the Oxford dictionary, the first is: an animated quality, second: an act of animating, thrid: a state of being animated and fourth: preparing animated cartoons. the forth entry is the one that we want. There are three main catagories of animation; stop motion, computer and other (according to wikipedia though). Stop motin is the biggest catagorie with at least ten different types: puppet, puppetoon, claymation, cutout, silhouette, model, go motion, object, graphic and pixilation. These types of animation require at least twenty-four frames a second because that is the speed where your brain can process the images as one. This is called persistence of vision, this theory states that the average human eye reacts to an image lasting for o.o4 seconds. This is why we can notice subliminal messages. Because the theory of persistance of vision exists we know that we can see twenty-four frames a second. Some helpful information about animation: It's cheaper than any other type of film making so it is cheaper.

Hello

Hello, I am Roan Fryer abd this the first blog I've ever had. I'm relativly new to all this so first I would like to say Welcome to everyone! This is't a long blog but I should imagine that all other blogs will be longer and mention more on animation. So all I can say is enjoy.

Roan Fryer.