Monday 27 September 2010

Amazon Kindle pixilation advert

The Amazon Kindle pixilation advert was made to represent the many different places that this device could take you. it was made by Angela Kohler, Ithyle Griffiths and Annie Little. Angela Kohler is an established photographer and pixilation artist. She has worked with many different companies creating pixilations. Angela Kohler works with Ithyle Griffiths on most projects and together they have have made many pixilations in their time so they were a good choice for the job. Their work appeals to a female audience because the music is usually soft and flowing with movements to match. A good example is the pixilation Kindle adverts. Here is just one piece of their work that proves my point.

The following is the advert itself.

The advert portrays the adventure that she goes on by reading books thanks to the Kindle. The journey that we join her on is a imaginary one that flies us through the sky and progressively towards the realm of magic. This signifies to you the audience that e-books are better than our re-circling lifestyle. Annie Little is not only the person in the advert but she also sings the sound track on the advert.

Used in the advert is:

  • A Kindle
  • A person
  • Many different fabrics
  • An early pilots outfit
  • Cotton wool
  • A toy plane
  • Sun glasses
  • Bike
  • Parisian outfit
  • Toy skunk
  • Paper cut out bear
  • Gun
  • Hunter outfit
  • Shadow of a person holding a knife
  • 20's showgirl outfit
  • Black wooden floor
  • Magician outfit with wand and moustache
  • Bunny ears
  • Paper word cut-outs
This advert has a jolly and happy feel and for the amount of funny things happening I like this video.

These are the websites I have used:

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